Propaganda Techniques in Advertising with Examples

1.       Name Calling – as a leading presidential candidate during the 2010 national election, Pres. Aquino was tagged as “just because he was the son of Ninoy and Cory”.

2.       Glittering Generalities – advertisement/trailer of Budoy (an advocacy series to support kids who are mentally challenged)

3.      Transfer – candidates (and their respective parties) use the image of Oble in their campaign paraphernalia (during the 2012 USC election)

4.       Testimonial – Globe Tattoo (Georgina Wilson and Danica Magpantay), Pantene (Kris Aquino, Angelica Panganiban), Loreal (Anne Curtis)

5.      Plain Folks – Globe and Sun Cellular (overseas call)

6.       Card Stacking – Pantene (helps prevent hair fall by up to 90%)

7.       Bandwagon – Swish (“Don’t be the last to Swish”)