When a network says that a show will run in one hour from Monday to Friday, it means that the audience can have a dose of full five hours of it every week. But mathematics says otherwise. Technically speaking, and based on my observation, one-third of the total running time, or roughly 20minutes of a one – hour show is taken up by advertisements. And their empire does not end in television. I ride the bus to school every day to notice the billboards along EDSA. Posters here and there, they’re a feast in the eyes. The buses themselves are also covered in advertisements like SMDC and UniSilver. These advertisements are everywhere, every place where people are. Well, this is really the intention in the first place, isn’t it?
These advertisements do more than occupy the available spaces that are within their grasp and budget – they are selling their products. And they have techniques to achieve that. These techniques were explored in Anne McClintock’s Propaganda Technique in Today’s Advertising.
What’s commendable about this article is that every classification of propaganda technique is differentiated from each other. In effect, there is a very clear distinction among these variations that readers may find confusing at first. There are also examples along with every categorization that makes each of it distinguishable from the others. It is a straight to the point essay. Moreover, it does not only define; it also explains and elaborates on the factors that make these techniques effective.
If one wants to really know the very core of advertising, which is affecting and seducing the audience, then the said article is a good start-up.
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